Apple Customer Service Is So Good (Or, The Great iPhone Swap)
Photo courtesy of jayrogers on Flickr (Creative Commons license)
This post is an ode to Apple customer service. I had a problem with my iPhone, they fixed it fast, and the whole experience was so easy. Here’s the story.
On Saturday my wife and I ventured down to the beautiful city of Chicago for a great weekend with friends. Most of our time was spent up in the trendy Lakeview neighborhood (close to Wrigleyville), but on Saturday afternoon we decided to take the ‘L’ down to Grant Park for the annual Taste of Chicago. It was crazy-hot, but a ton of fun, and we got to see the beautiful art and concert venue in Millennium Park as well.
After that we decided to walk up Michigan Avenue (also known as “The Magnificent Mile”) and look at all the amazing shops and stores. To me, a stop at the uber-Apple Store on North Michigan Avenue is always a must, and thankfully, my group obliged.
As we walked around my wife reminded me that I had made a Genius Bar appointment at the Woodland Apple Store in Grand Rapids for later this week. My iPhone 4′s home button had been really non-responsive for the last couple months, and I was hoping an Apple Genius could tell me if it was a software issue, confirming what I had read about online. We had some time, so the group suggested I make a Genius Bar appointment at this store, and they let me know it would be just a 20-minute wait.
I only waited about 15 minutes or so, and a Genius came up to me and let me know she was available to help me out. I explained about my iPhone’s home button, and she took a look at a few things on the phone, including my multitasking bar. She remarked that I had a lot of apps “running” (who doesn’t?), and asked how long I’d had the problem. I said it had been a couple months and that recently I had tried a backup-and-restore through iTunes to see if that would help the problem. She said that would most likely just preserve the problem if it truly was a software issue.
She then proceeded to look up my serial number and see if I was still under the 1-year warranty. I bought the iPhone at launch in June 2010, so I knew the warranty was expired, but I just had a hunch that she might be able to do something, anyway. She confirmed that, yes, my warranty was no longer valid, and after hesitating only briefly, remarked, “but I’ll go ahead and swap you for a new phone, anyway.”
I had a hunch that they might do something like this at the Genius Bar, but I couldn’t believe how stress-free the process was. No questions, no haggling, no conversation… really. I explained the problem, the Apple Genius thought about it for less than a minute, made a decision, and that was it. The whole exchange was perfect.
From there, she asked when I had most recently backed up my phone (it was just the day before) and reminded me to email myself any pictures/videos from the old phone so I wouldn’t lose them. I decided to upload them all (about 40 or so) to Dropbox, and they uploaded swimmingly over the super-fast Apple Store WIFI. She then took me through the approval process on her special modded iPhone (complete with battery pack and credit card reader). I signed for the work on the iPhone screen, of course, and then I was off and running on the new phone.
I’d have to restore the new iPhone from my backup when I get home, but the Genius asked if I’d like her to transfer my contacts over for use in the meantime. She also took me through the process of removing all data from my old phone, which made me feel a lot better about the safety of my personal information during the exchange.
That was it. Impressive customer service from start to finish. I walked out with a brand new iPhone 4 in less than a half hour. This is why people like this company so much. Apple understands that by serving their customer well, by going beyond what’s necessary, they win.


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